Capabilities

Product Management
Steve has launched over 30 software and web site releases during his career. The essential elements of product management need to focus on communication, preparation and team-building (especially between engineering and product management). GoThisWay employs a product management methodology that typically includes:

• Marketing requirements document (MRD)
• Product plan
• Launch plan
• Team meetings & minutes
• Product intranet site

Product Marketing & Marketing Programs
GoThisWay has deep experience in both the inbound, research oriented side of product marketing, as well as outbound, demand-generation related activities (especially direct marketing). These include:

• Competitive analysis
• Market maps, strength & weaknesses analyses
• White papers
• Online surveys
• Direct mail, direct email
• Print advertising, online advertising
• Online "viral" programs

Corporate Marketing & Marcom
GoThisWay also has experience writing press releases, marketing copy, and corporate positioning documents. Additionally, we can work with internal or external agencies to direct and develop these materials.

GoThisWay has a proven record of developing ideas, turning them into strategies, and executing on the tactics necessary to make them successful. More..